Now there is finally a way to discover what customers want, and a way to connect with them authentically. But there are risks involved in being honest and transparent. Will you and your company take the risk?
Patsi Krakoff, Psy. D. writes articles for business and executive coaches and consultants. She writes articles on leadership and executive development, blogging and Internet marketing. Subscribe to get her ezine Savvy eBiz Tips for the inside edge to grow your business online. http://www.savvyebiztips.com
Article Source: http://EzineArticles.com/?expert=Patsi_Krakoff,_Psy._D. What "E" Can Do For Your Business
By Ricardy Banks
That one small letter, added to words like commerce and business to indicate electronic activity when the World Wide Web first emerged as a commercial limb of the Internet is still forcing changes everywhere. Companies of all sizes are still struggling with how, when, and where to adapt to the new business demands and realities that little “e” imposes.
Confused? Think words like “force” “struggle” and “demand” are a little extreme when talking about an “e”? It may just be a letter, and a little one at that, but the impact it’s had on the world has been tremendous—and we’ve only seen the beginning.
When “e” was added to commerce, many companies blithely ignored the addition and the Internet. Either they didn’t sell products “suitable” for sale online (how do you download a bulldozer?) or their businesses were wholly local (how do you guarantee hot pizza delivery halfway around the world?). So they thought they were safe. No more. The official online dictionary of Internet terminology, Webopedia, says that services are in fact, one of the most suitable products for e-Commerce.
When “e” was added to business, it did more than redefine the word. Instead of referring strictly to the “purchase or sale of commodities”, conducting business online now includes the sale and delivery of services, enhanced customer service, improved communication with clients and vendors and streamlined business operations as a whole. The “e” in e-Business stands for more than electronic, it also means efficiency.
When “e” was added to mail, email quickly proved itself to be the “killer application” that currently brings more than 700 million people online regularly. In less than a year, that number is expected to swell over one billion people worldwide. Clearly more than a fad or frill, email has significantly improved our ability to communicate. It allows businesses to operate more efficiently, reach more customers and respond to them faster than was ever possible before.