A few further resources that are of particular interest here are
(1) http://www.internet-marketing-research.net,
(2) http://www.infoplease.com/spot/colors1.html,
(3) http://psychology.about.com/library/weekly/aa031501a.htm.
As a good rule of thumb, if it hurts your eyes, it probably hurts others as well. Keep it simple, professional, easy to look at with color used just in the right place to highlight your content. Content is what will build your home based business. Elicit a visual response from your visitors to drive them to your content.
About The Author
Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics, two daughters and two cats. Subscribe to his free E-Zine on home business resources at e-kinetic@GetResponse.com or by visiting his Home Based Business site.
comp@e-kinetic.com

Marketing Research In Practise
By Michael Russell 
Upon study completion, these companies typically provide a single, consolidated invoice for the project. Generally lean on staff, these companies are designed to provide the service clients need without attempting to compete with the design and analytical capabilities of full-service companies and advertising agency research staff.
Quite simply, field management is not for everyone. However, if one or more of the following conditions exist in your company or department, it may be right for you to hire the services of a data acquisition company or field management company. Your staff is stretched to the limit, your time is better spent dealing with clients than handling the details of fielding custom projects or you demand value for your research dollar. Once you have made the decision to try field management, it is important to select a data acquisition company that best meets the specific needs of your organization. Considering the following factors when selecting a data acquisition company will greatly increase the desired marketing research goals set out by management.
Experience in the data acquisition field is of the utmost importance in achieving optimum results. A field management company with an excellent service and track record in the types of projects or with the types of respondents your company is targeting will surely produce effective results. Many data acquisition companies specialize in particular methodologies or study types such as large, difficult, or ongoing projects. Some have international expertise, others don't. Make certain that you get the most qualified company by probing their areas of expertise.