* Investor Relations: Strengthen your business. You can build rapport with current and potential investors, and supplement marketing and strategic direction using information identified within Internet marketing research reports.
Applying Internet Market Research
The ultimate goal is to make the research work for you. While Internet market research is an integral step in improving your visibility online, its quality and flexibility of use allow it to be effortlessly applied to all aspects of marketing activities. Consider how doing better internet marketing research could work for you.
This article has been provided by Epiar Inc. Author Ken Jurina (ken@epiar.com)is President of Epiar Inc., Canada's premiere search engine optimization company based in Edmonton, Alberta. For more information, please visit http://www.epiar.com What Does Your Website Say About Your Business?
By Tim Knox
QUESTION:
My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? -- Robin C.
ANSWER:
Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I’m about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.
Before I answer, however, let’s flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the Internet, just after Al Gore laid claim to having given birth to the concept a few short years before.
I was giving a speech on the impact of the Internet on small business at an association luncheon in Montgomery, Alabama. My motto then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.
In 1998, which was decades ago in Internet years, the future of electronic commerce or “ecommerce” as it’s come to be known, was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.