BUSINESS PLAN
I. EXECUTIVE SUMMARY
A. Form Of Business
B. Introduction
C. State Of Technology
II. OBJECTIVES
A. Goals
1. Market Share
2. Sales
3. Customer Service
B. Statement Of Purpose
III. COMPANY ANALYSIS AND INDUSTRY ANALYSIS
A. Location
B. Background
1. Accomplishments
2. History
3. Strengths
C. Local
1. Trends
2. Business Climate
D. Position For Growth
1. Future Of Industry
IV. MARKETING ANALYSIS
A. Marketing Strategy
1. Customer Markets
a. Types
2. Government Markets
c. Agencies
d. Divisions
3. Non-profit Markets
f. Organizations
2. Risk Considerations
a. Politics - Special Interest - Government
b. Competition - Profiles
3. Inventory
a. products
b. Supplies
c. Purchasing
4. Equipment
a. Layout
b. Type
5. Sales
a. Tactics
b. Pricing
c. Promotions - Advertising
6. Media
a. Fundraising
b. Newspaper
c. Radio
B. Demographics
1. Scope
2. Segment
3. Surveys - Etc.
4. Markets To Exploit
5. Types Of Customers
C. Distribution
1. Customer Service
2. Delivery
3. 1-800 Number
4. Flyers
V. MANAGEMENT
A. Implementation
B. Controls
C. Training
D. Labor
E. Independent Contractors
VI. OPERATIONS
A. Hours
1. Operation
2. Delivery
3. Specialty
B. Maintenance
1. Vehicles
2. Equipment
VII. LEGAL STRATEGIES
A. Licenses
B. Regulations
C. Insurance
VIII. FINANCIAL STRATEGIES
A. Taxes
B. Capital Requirements
1. Financing
2. Required Investments
3. R.O.I.
4. Breakeven
5. Working Capital
C. Benefits
1. Security
2. Health Coverage
D. Projections
1. Ratios
a. Quick Ratio
b. Debts To Assets
c. Asset Turnover
d. Cash Flow
E. Expenses
1. Lease Payment
2. Royalties
3. Printing
4. Insurance
5. Utilities
6. Telephone
7. Labor
8. Bank Fees
IX. STRATEGIC PLANNING ANALYSIS
A. Long Term Goals
B. Manager Plug-Ins
C. Renewal Of Franchise License
X. APPENDIX
A. Competitors Brochures
B. Feasibility Studies
C. Picture or Rendering of Location
Lance Winslow is a retired Founder of a Franchising Company and promotes the Franchising Industry and Franchise Business Model at www.Franchising.org
Article Source: http://EzineArticles.com/?expert=Lance_Winslow
Entrepreneurial Research and Testing
By Scott Lindsay
Experience is that marvelous thing that enables you to recognize a mistake when you make it again." - Franklin P. Jones
Becoming an entrepreneur is about taking an idea and making a successful business from the sale of the idea. If the idea is a product, the sale of the product will require more than simple creativity and innovation.