7. Observation of surveys and focus groups may not give true representations of actual behavior. If you can arrange to observe consumers in action by videotaping them in stores, at work, or at home, you get a much more accurate view of their buying behavior, usage habits, and shopping patterns.
8. Field trials is the process of placing a new product in selected stores to observe customer responses in an actual selling setting. The observations may help you make product, price, or packaging modifications.
Whatever kind of market research you use, the purpose is to determine whether you can reasonably expect success from the business you have chosen to start in a particular market. The more information you have, the better you will be able to answer the key questions about the potential success of your business idea.
Jo Ann Joy, Esq., MBA, CEO Copyright 2006 Indigo Business Solutions. All rights reserved.
You may contact Jo Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Road, Phoenix, AZ 85016
Copyright 2006. Indigo Business Solutions is a registered trade name.
The future of your business starts here.
About the author Jo Ann Joy is the CEO and owner of Indigo Business Solutions, a legal and business consulting firm. Indigo Business Solutions is a “one stop shop” for small businesses. We differ from other business consulting firms, because we offer comprehensive legal and business counseling. We can offer most of the professional services that a business requires. We work with our clients to develop strategies that create value and competitive advantage.
Jo Ann has a law degree, an MBA, and a degree in Economics, but she is not a traditional attorney. Rather, she is a strategic business attorney who works closely with clients to create and implement strategies that will greatly improve their performance and chance of success. Her background includes commercial and real estate law, accounting, financial planning, mortgages, marketing, product development, banking, and business strategies. She ran a successful business for 10 years, and she has written and given presentations on many different legal and business subjects.
For more information about these and other important business topics and for legal consultation, please visit our website at http://www.indigobusinesssolutions.net/